Home | SEO

Static or Dynamic URLs – Which is best?

Tanya Goodin
Tanya Goodin
24 September 2008

Google answers, sort of…

A recent post here on the Google blog from the search quality team attempted to clarify the situation as to whether dynamic URLs should be re-written as static URLs. Read the post and you may be confused as they say not to change dynamic URLs unless you really know what you are doing.

And while that is fair enough it’s not actually (with some exceptions) to hard to implement. And the benefits of doing so are plentiful. These include greater click throughs, richer keywords, easier and less prone to error for copy and pasting as well as being more memorable for marketing purposes. And of course they are easier for the search engines to crawl.

And while it is heartening that Google says they can handle dynamic URLs better and more completely now, and they do but are by no means perfect, it would still be our recommnedation to re-write your dynamic URLs as static, as long as you know what you are doing!



Underscores are now word separators

Google soon to recognise underscores in URLs Matt Cutts recently announced that Google would soon treat...

Top three search do’s and don’ts

Do you want to know what will get your site dropped and what will improve your rankings? We had an internal...

Site overlay broken in Google Analytics

The very awesome site overlay function in Google Analytics doesn't seem to be working properly at the...

Udi Manber on Google Search

Search guru Udi answers some questions on Google Search It is not often that Udi Manber pops up for...

Google ‘Related Searches’ are they ever updated?

Why are the Google Related Searches never updated? We have been watching the Google Related searches...

Grab This Widget