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Static or Dynamic URLs – Which is best?

Tanya Goodin
Tanya Goodin
CEO
24 September 2008

Google answers, sort of…

A recent post here on the Google blog from the search quality team attempted to clarify the situation as to whether dynamic URLs should be re-written as static URLs. Read the post and you may be confused as they say not to change dynamic URLs unless you really know what you are doing.

And while that is fair enough it’s not actually (with some exceptions) to hard to implement. And the benefits of doing so are plentiful. These include greater click throughs, richer keywords, easier and less prone to error for copy and pasting as well as being more memorable for marketing purposes. And of course they are easier for the search engines to crawl.

And while it is heartening that Google says they can handle dynamic URLs better and more completely now, and they do but are by no means perfect, it would still be our recommnedation to re-write your dynamic URLs as static, as long as you know what you are doing!

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