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Google Analytics – Getting Technical

Alex Christie

10 September 2008

While many people might be satisfied with the web analytics packages available on the market, Google has now made Google Analytics available on Google Code.

Google Code is Google’s site for developers interested in open-source development, and the site contains open source Google code  for such Google products as Google Notebooks, Spreadsheet, Calender and now Analytics.

Google Analytics on Google Code will  enable developers to create a custom analytics installation for their sites.

This new development should be of interest to anyone with a Google Analytics account, because every business and website is unique, and one size does usually not fit all as far as analytics goes.

You can use this new open source code to test playing around with tracking e-commerce and flash elements, customise filters and time constraints to suit your own site or simply use it to increase your understanding of how Google Analytics works.

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