Home | SEO

Searching stats in the States

Alex Christie

11 August 2008

Google_search

I came across a report on the weekend by Pew Internet & American Life Project about the increase in Search use.  To sum up it says almost half internet users use a search engine on a typical day.  It is not far behind email where 60% use it on a typical day.

While they are the facts from the study I find it hard to believe that 40% of internet users dont count checking email as a regular thing they do online.

This study was done in the US, but some other interesting things are that the typical searcher is a college graduate (66%), earning over $75,000 (62%), 18-49  years old (55%) – was quick to graduate college – and male.

The percentage has been increasing steadily over the past couple of years.  In 2004 it was 30% and 2005 it was 40%. They speculate on why this has increased and their reasons include:
– the Google IPO increasing publicity
– onsite search inproving
– increased use of broadband
– that search engines have become so evolved that they are now used to answer broad questions

I would probably add to this list
– with the internet growing so fast we need a quick way to navigate to the content we are looking for and a well developed search engine is an ideal method (but a lesser developed search engine3 is a definition of frustration)
– Search engines getting better at ranking different types of content (webpages, news, videos etc)
– People are now using search engines instead of the address bar.  Looking at the various analytics for our clients I can see that a lot of people coming through on a search for www.client.com

It is American data, I have come across a similar study in China earlier this year that I might post on later.

BTW the image is not overly relevant – just like the Google Olympic themed logos.

LEAVE A COMMENT

IF YOU LIKED THIS POST, YOU MIGHT ALSO LIKE THESE:

Is China the biggest internet user in the world?

US under threat as #1 for internet usage Last week, the China Internet Network Information Center (CNNIC)...

UK mobile internet use sky rockets

Nielsen has published stats that show the UK mobile internet use is growing 8 times faster than ...

Britons top in online socialising

We just can't get enough! A recently published report by European communications watchdog stated that more...

Tagging Takes Off

New research has revealed that tagging is quickly becoming the new internal search tool of choice among...

Everybody’s Happy Nowadays

Isn't the weather great? As usual I was in the gym this morning and the place was just flooded with people....

Grab This Widget