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iPhone ad rapped as ‘misleading’

Alex Christie

27 August 2008

An
advert for the new Apple IPhone is seen to have misled consumers according to a
ruling made by the Advertising Standards Authority (ASA).
The
advert states that the IPhone has ‘all parts of the internet’ on it.

The ASA claim that because the IPhone does
not support Flash or Java, two programs that make up a number of web pages,
this is misleading as many websites will not be able to be accessed on the
IPhone.
The IPhone uses Safari as a web browser;
however this is unable to display any graphics or animations which require
programs such as Flash or Java.

Because the iPhone doesn’t support
Flash or Java, you couldn’t really see the internet in its full glory,"
said Olivia Campbell, a spokesperson for the ASA.
Apple responded back saying their adverts
referred to the availability of web pages rather than its appearance.
Apple made no comments on the ruling by the
ASA.

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