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Google Insights for Search!

Alex Christie

6 August 2008

Google has recently released their latest tool, called Google "Insights for Search", to help advertisers, marketers or general website owners understand searches behavior.

The Google Insights for Search provides valuable statistics based on search volume and patterns. Factors such as seasonal trends, geographic distributions, and category-specific searches can all be compared to get specific statistics. Google also allows you to set up filters providing you with specific statistics.

One of the best features included in Google Insights for Search must be “rising searches”, it allows the users to view the searches that have experienced significant growth in a given time period. By clicking search with nothing in the search field Google will list the most popular rising terms across all categories and regions. Break it down to a specific category and you will have the most popular search terms ever for that category – priceless!

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