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YouTube and TiVo partner up

Alex Christie

18 July 2008

Google’s YouTube have partnered up with TiVo to bring YouTube videos straight to TiVo subscribers. Though this will only to a fraction of these subscribers will be able to use this feature, at least till they upgrade to high definition digital video recorder models.

And why do I find this so exciting? I don’t have TiVo but this is going to be the first big crossover from online media to broadcast media. Many forward thinking SEO companies have been utilizing YouTube to drive traffic from YouTube to client’s websites.

I’ll be keeping my eye on these developments.

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