Google has just announced that it has been developing a new algorithm for indexing textual content contained within Flash objects. The Google spiders will not just be picking up text in the Flash object – they will also be looking for URLs and will add those URLs to the crawler list.
The limitations that Google mentions on its blog are that it still has problems with:
- Remember it isnt indexing images, only textual content
- Content from external resources will be indexed seperately
- There are issues with some languages (Hebrew and Arabic)
For SEOers this is a pretty massive development, and especially in China where so many websites make use of Flash. I will wait until I see it in action (and can see it indexing everything and passing on link value) but hopefully this spells the end of long painful conversations between designers and SEOers.
Though no matter what I will still be against Flash intro pages.Tweet