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Facebook Relaunch Due… But When?

Henry Elliss
Henry Elliss
Managing Director
18 July 2008

For the past few months, the people at Facebook have been slowly releasing more and more information about this summers profile redesign. As well as giving information to bloggers and brand advocates via secret preview events, they have been showing previews (and some scrapped ideas) of what the new pages will look like via the Facebook Profile Preview group.

Despite the July 9th update clearly hinting that the design team still haven’t finalised designs, it was announced on Monday of this week (to application developers on the FB platform) that users would definitely be seeing the new layout within 24 hours. So what happened?

Well, as any Facebook user who logged in today will clearly see, we’re still waiting. Having said that, a number of small changes HAVE been leaking out. I for one have seen a couple of changes over the past week, some of which are still working and some of which turned off as quick as they turned on:

  • Commenting on Status Updates (see screenshot below) – this still seems to be working for most people, though you can only get to it once you click in to a users profile (rather than giving you the option in your top-right update feed). Still, a nice new feature.
  • Newdefaulticon2New no-profile-photo icon – not really anything earth-shattering, but the default icon for a user without a profile photo has changed from being a question mark to a generic silhouette.
  • News Feed changes – I didn’t manage to get a screenshot of this particular iteration (though i did get a comedy one in the post below!), but the feed in this occassion seemed to be divided a lot more clearly by days, and different items were being displayed than usual.


Not spectacular I’m sure you’ll agree, but I guess it’s a start. It looks like we’re going to have to wait patiently for a little longer to see when the new profile roll-out will happen in full – be sure to check back regularly as we’ll be sure to bring you all the gossip when it finally does.



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