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Facebook Officially Most Visited Network in UK

Henry Elliss
Henry Elliss
Managing Director
24 July 2008

According to the statistical wizards over at Hitwise, Facebook now receives almost 50% of all UK social networking site visits, showing massive growth this year compared with 2007. Growing a massive 172% compared to the same period in 2007, Facebook can now confirm what we have long known – they are the most popular social network in the UK.

Hitwise

In comparison, Bebo saw it’s market share drop from a heady 33% in 2007 to a still-respectable 25% in 2008; Myspace is suffering bigger losses, dropping from 30% to just 15% – completing the big three networks, which now account for 85% of all Social Network visits in the UK.

Similar trends are reflected over in the US, with Facebook showing growth of 40% year-on-year and MySpace and Bebo both showing drops. The other two sites making up the top 5 are new social network My Year Book and old-hand Tagged.

Hitwiseus

The report also reveals the average time people (in the US) are spending on each site. This is one area where Facebook isn’t winning, with an average site-visit of around 20 minutes. This is in comparison to MySpace, MyYearBook and Bebo that are all hovering around the 30 minute mark. But it seeems unlikely that Facebook will be sweating over these figures with such an impressive growth in the other areas.

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