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China SE Market Share: Baidu 64.4% Google 26.1%

Alex Christie

24 July 2008

It was reported by Analysys on Wednesday that Baidu had further expanded its market share, compared to Google.

In the second quarter of 2008, Baidu’s market share in China’s search world is 64.4% according to revenue, higher than 60.7% in first quarter. While Google’s market share fell from 26.8% to 26.1%.

The revenue of China search engine market was increased by 87%, compared to same period last year, up to12.3 billon Yuan (90 million Pound). The reason was that SMEs spent more on marketing.

Analysys also predicted that search request would keep rising because of the Beijing Olympics during August. This would also bring opportunities to SMEs spend more on marketing.

Yahoo’s market share kept falling from 8.3% in first quarter to 5.5% in the second quarter.



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