Home | Social Media

Charities Not Keeping Up With Web 2.0

Henry Elliss
Henry Elliss
Managing Director
10 July 2008

Charity_collectionAccording to an article in yesterday’s Guardian newspaper, charities around the country are noting a shift in power from their own tightly-controlled organisations to unofficial brand advocates using social media to spread the word. Some charities are apparently struggling with this new grass-roots revolution, although organisations like JustGiving (subject to a very popular Facebook app) are now recognising the change and embracing it.

A representative from JustGiving, Tom Mansel-Pleydel told the Guardian: "Large charities are finding people taking ownership of their brand without them even knowing about it, but it can bring a lot of advantages.

"It used to be a charity’s relationship with people started when they became donors but now it can start before they even know about it."

It is reported that Facebook now accounts for around 20% of JustGiving’s own revenue.

Mansel-Pleydel also observed (as we have on many occassions) that a lot of the charities are virtually sticking their fingers in their ears in the face of this shift – with some going as far as to ban the use of social networks like Facebook and mySpace in their headquarters.

It strikes this blogger that charities are just the tip of the iceberg…



A time for giving

Christmas is just around the corner and online shopping records continue to soar.  It’s the time...

How to help charities online this Christmas

Last week, we were lucky enough to be invited to attend a Twitter party at 10 Downing Street, organised...

A Twitter Experiment – The Dangers of Blind ReTweeting

Yesterday, I did something a bit sneaky. I'd even go as far as to say it was a little bit mean... But...

Times gets interested in SEO and PPC

News articles on SEO and paid search It is interesting to see that yesterday and today there have been...

Further Action for Victims in Sichuan by Google

Google has created an earthquake webpage for all of the victims of the Sichuan earthquake. All of the...

Grab This Widget