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Facebook targets the enterprise world

Alex Christie

6 June 2008

Facebook has identified great opportunities in the enterprise world and endeavours to make its services more accessible to corporate users. Big companies have expressed their interest in Facebook, taking into consideration that at least 50 percent of their employees are already users –great percentage of whom are heavy users.

At the moment, Facebook is working on reference examples to illustrate how its platform can become an indispensable part of business world.

The first remarkable example is Faceforce. Faceforce integrates CRM data with Facebook profile information to provide an in depth –instant view of customers, prospects, and business associates.

We are looking forward to explore the new Facebook developments.

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