Home | SEO

Digital Asset Optimisation

Alex Christie

30 June 2008

One of the few things that is given on search engine optimisation is that some evolution will occur sooner or later.

Page text has been recognised as one of the most important factors for raising search engine visibility. However, this doesn’t mean that images, audio and video cannot provide search friendly electronic files that can’t be crawled, indexed, categorized and sorted effectively. 

Changes are expected in both search engine algorithms and consumer search behaviour, which underlines the need to take advantage of any tool that can provide a competitive advantage. Incorporating the appropriate keywords on digital assets and matching them with the appropriate distribution channels can give marketers an unexpected and differentiated twist as part of their search marketing strategy.   

LEAVE A COMMENT

IF YOU LIKED THIS POST, YOU MIGHT ALSO LIKE THESE:

Wecome to Search

Here we will be commenting on the world of search engine optimisation, from current news and happenings,...

5 top Google search functions

You may never have heard of... As you all know, Google is our friend. We like Google, we use it often,...

Micro-optimisation: Bing

As soon as Bing came out, it was important for me to try and find as many ways to take advantage of any...

Search to lead recovery in online ad spend in 2010

In Europe and especially the UK, search will further increase it’s slice of the online spend – up...

TWIST! The week in #socialmedia / #SEO @TamarUK :12th-16th November 2012

We published four blogs from the Tamar Team. If you didn't get the opportunity to read them catch up...

Grab This Widget