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Digital Asset Optimisation

Alex Christie

30 June 2008

One of the few things that is given on search engine optimisation is that some evolution will occur sooner or later.

Page text has been recognised as one of the most important factors for raising search engine visibility. However, this doesn’t mean that images, audio and video cannot provide search friendly electronic files that can’t be crawled, indexed, categorized and sorted effectively. 

Changes are expected in both search engine algorithms and consumer search behaviour, which underlines the need to take advantage of any tool that can provide a competitive advantage. Incorporating the appropriate keywords on digital assets and matching them with the appropriate distribution channels can give marketers an unexpected and differentiated twist as part of their search marketing strategy.   



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