A few weeks ago we had a few screenshots of what the new Google Merchant service is going to look like. It is essentially a product comparison tool and it has entered the finance markets. It is only in the beta stages at the moment but I am sure it will be easy to roll out industry wide. Have a look at a search for secured loan in google. I have included a screenshot in case they turn off the link.
What puzzles me is how much they charge for these referrals and whether it is worth removing a paying customer from the very lucrative number one spot for paid ads in the secured loans sector.
No doubt it is a chilling thought for any comparison site, maybe its time to, as Robbie Williams puts it, "Jump on board"!Tweet