Home | SEO

Yahoo! better off without search feature?

Alex Christie

28 May 2008

Are they admitting defeat to Google?

It seems that the folks at Yahoo! have big decisions to make in the
upcoming weeks. Do they sell to one their suitors? If so to which one? Do they themselves make a bid for Facebook? But the most recent rumour is that they are about to sacrifice their search engine function and focus on Social Media.

With Yahoo! conceding its market share in search to Google at a steady rate, it seems that the search element of its business is becoming less profitable and more of a burden to maintain. Without the “burden” of search, Yahoo! aims to focus on connecting and building its social media business and get users into their network and expand content and advertising deals. This does seem to send
the message that they are conceding defeat to the giant, Google .

To maintain their credibility a better option would perhaps be to accept Microsoft’s bid and contract the search function to them. At this point it seems simple question of profit and loss and investment and return. Either way Yahoo! will have to decide… unless they have a trick up their sleeve.

LEAVE A COMMENT

IF YOU LIKED THIS POST, YOU MIGHT ALSO LIKE THESE:

Yahoo Traffic from Google?

A report done by Heather Hopkins from Hitwise last Thursday reveals that Yahoo’s majority traffic is...

Yahoo! launches site aimed at women

Yahoo! launched a new web destination, Shine, on Monday morning. The company said that this new online...

Yahoo! Algorithm Update in Progress

Following on from a fairly recent small update Yahoo! is rolling out another algorithm change which is...

Yahoo! Search Gets Bigger

Well, the space it takes up on the Yahoo! home page! We noticed that the Search Box on Yahoo! has got...

Yahoo bigger than Google!

Yahoo have finally found something to rival Google and actually beat them! Yes you heard me, in the almost...

Grab This Widget