News articles on SEO and paid search
It is interesting to see that yesterday and today there have been a couple of articles on Search in the Tmes newspaper. The first was yesterday and can be found here and was based around tomorrows launch of Trademark bidding in the UK. Worth a read and although according to the article, Channel 4 are considering legal action over the relaxing of bidding on Trademark terms we have seen a number of Gentleman’s Agreements’ being reached so the impact among the big advertisers may not be as great as was feared. And from Google’s point of view maybe revenues will be less. Let’s see what happens tomorrow.
The second article can be found here and is about the rapid growth in SEO in the UK this year which is worth £400m and is estimated to increase by 68% in 2008 comapred to 56% for PPC according to econsultancy.
The article contains a genuine nugget from Rebecca Jennings of Forrester Reseach who forecasts that ‘spending on pay per click in America will increase between 2007 and 2012 by 125% to $10.1 billion (£5.1 billion), compared with SEO soaring 365% to $8.9 billion’. And as we all know where the US goes the UK will follow.
So expect far more emphasis on SEO in the UK in the very near future. We are already seeing this as budgets are moved from PPC to Natural Search as companies look to make their money work harder and more effectively. OK, you may feel we have to say that as this is what we do but we see this happening more and more. And as PPC becomes ever more expensive and harder to make the numbers work so companies will to make sure there Natural Search offering is as good as it should be.
I think that’s enough on that, enjoy your weekend, I know I will! (as long as Man City win this afternoon!)Tweet