Yahoo! and Google sitting in a tree…
Joint venture on paid search?
According to the Wall Street Journal Google is to display some paid ads on Yahoo!
Possibly to add as filler to a shortage in Yahoo’s ad inventory and also as limited test before expanding seems to be the opinion here.
It could also be that Google drives more revenue, all of this is supposition here, but is the timing just coincidental with Microsoft getting all macho in their attempts to take over Yahoo?
We shall see!