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Udi Manber on Google Search

Tanya Goodin
Tanya Goodin
Founder & Owner
18 April 2008

Search guru Udi answers some questions on Google Search

It is not often that Udi Manber pops up for air and answers questions so here is a really fascinating, well to me anyway, conversation he had with Popular Mechanics. Highlights include:

  • Last year Google made over 450 improvements to the algorithm. 450!
  • Put the right keywords in your content – makes sense!
  • The results we (Google) show you are based not only on what we know of the Web, but also what other people have searched for
  • Google does not have the capability to manually change the rankings. It has to be done algorithmically (Matt Cutts said that Google  ‘are willing to take manual action on a small number of issues like webspam and removals for legal reasons’)
  • In the future, assuming you give permission, Google may use your Social Network profile to help build more personalised results – cool!
  • The changes to the search algorithm are made without any consideration to the PPC sales side of Google

This is a really good read, it’s a shame we don’t here more from Udi!

Final comment from our new chum Udi:

‘Our goal is very simple: We want to return to the user the answer that they need’. 

So that’s what it’s all about – now we know!

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