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Trademark visibility on the up?

Tanya Goodin
Tanya Goodin
CEO
29 April 2008

More trademaks, TM, used in ppc ads?

Ahead of 5th May deadline  whereby Trademarks can be bid against we noticed, and it may be coincidental, that TMs are appearing against sites ads. See below for an RAC example.

Rac

This may not be new, maybe we are just more aware of this now. Either way,I wonder if we are going to more and more of this as companies feel the need to stamp their authority onto their trademarks. Fair enough really, lets see what happens on the 5th and beyond!

Also, check out the search results below for ‘Jessops Cameras’, (I am in the market for  new digital camera!) only one result  in the PPC space as you may expect. I wonder if this will change after May 5th?

Jessops

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