Europe piles the pressure on Search Engines
A proposal from Europe has been backed by 27 EU privacy officials that user information held by search engines should be deleted after six months and not after the ‘recently’ reduced timeframe of 18 months.
And while most of the search engines have said they are happy to review the proposal only our chums at Google have responded so far commenting that their retention of the data is used to help create a safer and better search landscape and that ‘this perspective – the ways in which data is used to improve consumers’ experience on the web – is unfortunately sometimes lacking in discussions about online privacy’.
I do have some sympathy with Google here. They are trying to ensure that better results are served by using historical data and I assume that this is less effective over a shorter period of time. And while this also dips into serving more personal paid ads I get the feeling that we may end up with less relevant organic results if fully implemented.Tweet