Home | Experience Design

Return of Type

Alex Christie

22 April 2008

To continue on the theme of text and typography… Last week I visited the University of Portsmouth (where I completed
my Design degree many years ago!), the South
Coast Design Forum
(SCDF) where presenting a seminar titled ‘Return to
Type’ which included the first public screening on the south coast of the film
Helvetica’ followed by a
presentation the renowned type-designer Bruno Maag, MD of Dalton Maag.

‘Helvetica’ is a feature-length independent film about typography, graphic design and
global visual culture. It looks at the proliferation of one typeface (which
celebrated its 50th birthday in 2007) as part of a larger conversation about
the way type affects our lives. As
someone who has worked with type within graphic design for over 10 years, I
didn’t realise the enormity of the typeface and impact it has had over the
years, not just on design but on everyday things. This is a ‘must watch’ for anyone with even a
vague interest in type, design and branding.

In contrasted to the film that celebrated Helvetica, Bruno gave us his own view on
the font, making it clear he is not a fan. It is amazing that a typeface can create such passion, positive and negative. With Bruno’s extensive
experience he introduced us to the basics of creating a typeface – from how to
ensure a ‘beautiful’ curve on an ‘a’ to determining the depth of the serif
depending on the font point size.

In all a
very insightful event, thanks for the invite from my friends at Sifer Design, it has really sparked a
new found interest in typography.



An interesting use of typography on the web

April's XD blog theme is: 'An interesting use of typography on the web'.The website that I have chosen...

Back to school!

This weekend Tamar's own Barrie Bowles visited Oak Lodge School in Balham, the location of our 2009 UK...

London now top of the league on Facebook

According to several news articles this week, London has seemingly taken the top spot from Toronto as...

Usability best practice, Part 3 – Embedded text links

In this third installment of usability tips I am focusing on embedded links or hyperlinks. The purpose...

Text chat and keyword search

According to John Sutherland of University College London, writing in the Guardian in 2002, text language...

Grab This Widget