Previous Query comes to Organic Search
Er, Neil, what is Previous Query?
Previous Query is an internal name used by those in Google to describe how differant paid ads are served depending on your previous search.
A nice example from Searchengineland is if you do a search for weather forecast, then conduct a new search on holiday in Spain, and then do another search on weather forecast you should then see results for weather reports in Spain. Simple eh?
Well this is now coming to natural or organic search according to ‘Google vice president of search products & user experience’, phew, Marissa Mayer. She was talking to Sir Danny of Sullivan at the SMX Expo in Sydney.
What this means in practical terms is that those single search terms that are really hard to rank for ‘travel’ for instance, will now become two and three keyword searches depending on your previous search behaviour.
This looks like a nice way around the privacy issues people have with personalisation and while potentially not as good this should help refine searches nicely.
No word yet on how to disable this feature but Danny suggests that using the + symbol before search terms should overide the Previous Query results.
While not live yet it is is Beta and should be going live very soon, watch this space for more info!