Google’s change in AdWords Trademark Policy
5th May marks the day
From the 5th of May advertisers will be able to bid on each others registered trademarked terms.
There are still some restrictions in terms of trademarked terms being used in the ad copy. But apart from that it loks like open season. We suggest you read here for the offical Google information and here for an affiliate view on things. And let’s be realistic they are going to love this!
Google says this is bringing the UK into line with the US and Canda but the rest of Europe is unaffected.