Getting the Search Engines onside
It doesn’t matter whether you have an online only business or a bricks and morter shop. Either way you need to install a level of trust before anyone will do business with you.
And the same can be said of the search engines. They need to know that your business is a ‘safe’ one before it can be included and rank highly (OK, I ‘ve taken a bit of punt on that one but you can see what I mean!)
So what indicators do search engines look for? Well not surprisingly the same ones as real life living human beings, there’s a thing!
- SSL certificate -shows the site secure when shopping
- Street Mailing Address – shows you are an actual business and not a fly by night operation
- Aged domain – proves you are in it for the long haul (and if a .com buy it for the next 5/10 years!)
- Links from reputable trade bodies – they are vouching for your integrity
All of these should be on your site as standard but if not think about adding them. They not only reassure the search engines but potential customers as well.