Google are going to be penalising web adverts whose landing page takes too long to load. This following a post on its Inside AdWords blog. It simply states that Google will be incorporating a new factor, landing page load time, into Quality Score.
The reason behind the move is that users prefer not having to wait when arriving on a site and secondly, users will abandon your site much easier if its load-time is too long and it could really hurt your conversion rate.
This change should start coming into effect in the coming weeks and Google will also add load-time evaluations to their Keyword Analysis Page and once a site’s load-time has been estimated, owners will have a month to rectify it.
So be sure to check your sites load-time estimates and prevent yourself being punished!
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