10 March 2008 | Team Tamar

Google to clamp down on slow loading ads.

Google are  going to be penalising web adverts whose landing page takes too long to load.  This following a post on its Inside AdWords blog. It simply states that Google will be incorporating a new factor, landing page load time, into Quality Score.

The reason behind the move is that users prefer not having to wait when arriving on a site and secondly, users will abandon your site much easier if its load-time is too long and it could really hurt your conversion rate.

This change should start coming into effect in the coming weeks and Google will also add load-time evaluations to their Keyword Analysis Page and once a site’s load-time has been estimated, owners will have a month to rectify it.

So be sure to check your sites load-time estimates and prevent yourself being punished!

Team Tamar