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The ten o’clock shuffle

Tanya Goodin
Tanya Goodin
26 February 2008

Watch the SERPs change, set your watch!

Over the last few weeks we have noticed that the Google ranking change at around 10am each morning. While we are seeing several variants of the results depending on which datacenter information is served from at 10 am each morning, or within a few minutes, the results flip from the ‘evening’ set to the ‘daytime’ set.

Of course now I have written a blog this will probably stop, but check the results as soon as you can and again at about 10 ish.

What does this mean? No idea really, probably someone in the Googleplex flipping a switch for fun to mess with our heads. But we do know there are at least two sets of results doing the rounds so expect changes on some results on a daily basis.

To see what datacenter you are getting results from ‘mouse over’ the ‘cached’ listing in a set of Google ranking results and check out the bottom left of your browser. You will probably see something like this:

So in this case I was being served information from – facinating, well it is for us!



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