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The scale of China internet advertisement market exceeds ten billion Yuan

Alex Christie

29 February 2008

A report from iResearch reveals that the total revenue of China internet advertisement is 10.6 billion Yuan (0.7 billion GBP). The concept of China internet advertisement market includes both brand marketing and search engine marketing. According to the increasing rate, the revenue would reach 37 billion Yuan (2.5 billion GBP).

Brand marketing would reach 23.7 billion Yuan and search engine marketing 13.3 billion separately in year 2011.  It was predicted that search engine, social media and other new types of advertisement would push the increasing trend in revenue.

It was also reported the advertisements in portal websites were declining and search engine marketing would exceed it in 2008. We do hope the search engine marketing will be successful in the following years!

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