20 February 2008 |

SES Update #1 – Local Search

oUpdate # 1

Session 1 – Local search

  • This year will be big for local Web 2.0 sites.
  • Traditional directory sites will need to embrace local 2.0
  • Small businesses should embrace the toolset on offer from Google
  • An attendee from We Love Local predicted that : "Google’s
    dominance will continue, any player needs to see how they can play a role in
    local space and integrate social elements, traditional directories need to get
    involved, personslistion and contextualisation will be key."
  • Google do however face challenges and over the next 10 years they will need to distinguish themselves as a media owner or advertising adviser to local
    businesses.
  • There’s is also a huge opportunity to give them advice on how to spend ad
    budgets but risk cannibalising their business.

We will be receiving more updates later today, so stay tuned!

Tamar Staff Member

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