Google Health?, search & the economy and mobile evolves
It appears that Google are getting closer to the launch of the much anticipated Google health, a non functional login page has popped up at https://www.google.com/accounts/ServiceLogin?service=health.
With all the focus on Jaidu at the moment as mentioned in another Tamar post, an Interesting point is that talks have begun between Baidu and Japanese mobile carriers to partner on mobile-based searches, at the same time Google have also announced a deal with Japanese mobile service provider NTT DoCoMo.
While on the subject of mobile; the 700mhz spectrum auction is also well under way, while this doesn’t sound very glamorous, in essence this could be the last chance in a while for a company to enter the wireless market in the U.S, which could provide a major opportunity for one of the big players to gain a major foundation in the mobile market.
The US economy and their main indicator, the stock markets have been dominating the news over the past week:
The stock markets have been exceptionally jittery, with the US cutting interest rates to quell fears of a major US recession. A very informative interview was posted on the Squareoak blog which provides a little bit of comfort to the paranoid among us. The interview highlighted that search marketing as with other advertising follows the economy in a recession and not vica-versa, it is also important to remember that search has a higher return than print media and that those returns are less responsive to consumer spending.