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comScore release search engine rankings for December

Alex Christie

28 January 2008

Online metrics firm, comScore, has released it’s search engine market analysis for the month of December. Google once again topped the search engine rankings with their share of 62 percent. Yahoo comes in at a distant No. 2 with only 13 percent of the global share.

Local search engines of countries that don’t use the Roman alphabet are the biggest surprise on the list though. No. 3 on the list is not Microsoft, but Chinese search engine Baidu (with 5 percent share, versus Microsoft’s 3 percent). No. 5 is Korea’s NHN Corporation, which operates the Naver portal and search engine.

These ranking suggest that it’s not just a search engine’s technology that plays a role in it’s popularity, but that it’s culture and marketing also make a big difference.

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