The BBC’s big foray into proper digital media was launched
in December last year with the iPlayer.
The first available official figures since the Christmas launch say that 3.5
million iPlayer programmes were watched by more than a million viewers between the
25th of December and the 7th of January.
This is promising, although the traffic doesn’t rival YouTube
it illustrates quite clearly that it is possible for the traditional big media
companies to rival the new school web 2.0 upstarts. Now the only issue is of
monetisation for this medium, is the Beeb going to make any ad revenue from the