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A Small World? I Wouldn’t Know!

Henry Elliss
Henry Elliss
Managing Director
28 January 2008

Logo For a while now, I’ve been desperately searching for somebody who can invite me to the Social Network "A Small World" – so far to no avail. It is becoming evident that I obviously don’t hang around in the right social circles – despite having over 450 friends on Facebook, not a single one of them (as far as I can tell) is a member of this elite social circle. So what is a guy to do?

As Head of Social Media at Tamar, I pride myself in being able to talk to our clients about their many options for working in the Social Media marketing world, but how can I justify telling them about a closed-wall site like ASW when I’ve never actually seen it – and at this rate, am never likely to? The answer of course is that I can’t.

From what I can garner from the ASW Wikipedia page, even if I were lucky enough to gain entry to this elitist world (dubbed "Snobster" by critics) I would be forbidden to discuss it in the outside world, so I’m not entirely sure why I’m so desperate to join – like Fight Club, the first rule of ASW is that there IS NO ASW… Well, I’m guessing at that rule obviously, but I’d make a sizable bet that it is. But desperation is a funny thing – I sure as hell wouldn’t turn down an invitation, despite my misgivings. I’d probably even promise to keep quiet, which is a first for me.

At the end of the day, I very much suspect that it’ll end up like one of those magic tricks that you really want to know the secret behind… to quote Christian Bale as Alfred Borden in "The Prestige" (which I saw this weekend and loved):

"Never show anyone. They’ll beg you and they’ll flatter you for the secret, but as soon as you give it up… you’ll be nothing to them."



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