Show me the video!
Whilst online stores cover their ears and pretend not to hear us, they will find we will only turn the volume up and our message is: we want to see product videos before we buy. A 2-D photo of a dress – no thanks. A video of the garment on the catwalk – now you’re talking!
Whilst the retail sector plays catch up and tries to give us the touchy-feelyness we crave, we will need to be satisfied with zoom, a semi-new online gimmick to show us more detail of the products we are browsing. Different examples of the same tool can be found here and here. I for one will continue to buy offline until they show me the video!!!