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Show me the video!

Alex Christie

19 December 2007

Whilst online stores cover their ears and pretend not to hear us, they will find we will only turn the volume up and our message is: we want to see product videos before we buy. A 2-D photo of a dress – no thanks. A video of the garment on the catwalk – now you’re talking!

Whilst the retail sector plays catch up and tries to give us the touchy-feelyness we crave, we will need to be satisfied with zoom, a semi-new online gimmick to show us more detail of the products we are browsing. Different examples of the same tool can be found here and here. I for one will continue to buy offline until they show me the video!!!

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