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Search Hits the Headlines

Tanya Goodin
Tanya Goodin
CEO
13 December 2007

Guardian features Christmas Search Rankings Fluctuations

There is an article on the Guardian which is highlighting the fact that at Christmas Google appears to change its algorithm, some say cynically to help boost their own profits. I am not sure, we have seen fluctuations at Christmas but the conspiracy theorists read this as being really targeted against online merchants.

They cite the Florida update as being a case in point but that was (if I remember rightly) more of a thin affiliate/spammer cull.

Still, interesting to see that Search is front page news and a reminder to us all that rankings can go up as well as down, that’s just Natural Search for you! 

There is a slight inaccuracy in the story, that Google allows link selling sites to advertise. This is no longer the case but has only been like that for a week or so. Type ‘text link ads’ into Google and you will see no results for their sponsored results.

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