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Search engine market in China

Alex Christie

7 December 2007

According to the iResearch 2006 China Online Search Annual Report, there were 126 million people in China using search engines in 2006, this is a 29% increase on 2005 figures. 

However, Google does not dominate the Chinese search engine market, as it does in the U.K.  In fact, there fierce competition between Google and Baidu, which is a domestic search engine operator.  Here are some statistics of the market shares in main search contents.

Content                                                                  Market share
                                                                         Baidu    Google
Music (MP3), downloadable                                   74.6%    14.7%
Image and photos                                                 67.8%    26.7%
Online games                                                       61.0%    21.2%
Software and downloadable                                   49.7%    38.8%
Video, downloadable                                             49.4%    32.5%
Websites                                                             48.3%    39.9%
Dictionary, definitions and encyclopaedia                47.2%    40.9%
WebPages                                                           46.8%    37.5%
Shopping and business information                         42.5%    42.5%
Maps, city guides and travel information                 38.8%    41.8%

(Source: CNNIC, 2005 China Online Search Market Survey Report, August 2005, Beijing)

Although Google’s popularity is increasing in certain niche demographics, it only exceeds Baidu in Shopping, business information and maps, city guides and travel information search in market share.

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