Search engine market in China
According to the iResearch 2006 China Online Search Annual Report, there were 126 million people in China using search engines in 2006, this is a 29% increase on 2005 figures.
However, Google does not dominate the Chinese search engine market, as it does in the U.K. In fact, there fierce competition between Google and Baidu, which is a domestic search engine operator. Here are some statistics of the market shares in main search contents.
Content Market share
Music (MP3), downloadable 74.6% 14.7%
Image and photos 67.8% 26.7%
Online games 61.0% 21.2%
Software and downloadable 49.7% 38.8%
Video, downloadable 49.4% 32.5%
Websites 48.3% 39.9%
Dictionary, definitions and encyclopaedia 47.2% 40.9%
WebPages 46.8% 37.5%
Shopping and business information 42.5% 42.5%
Maps, city guides and travel information 38.8% 41.8%
Although Google’s popularity is increasing in certain niche demographics, it only exceeds Baidu in Shopping, business information and maps, city guides and travel information search in market share.