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Google walking on air?

Annie Wakefield
Digital Marketing Manager
6 December 2007

Will they achieve their goal of establishing a nationwide wireless network?

Google simply cannot stop expanding and in an announcement from the search engine, it said that it is currently in the race to secure part of the radio wave spectrum that is for sale in the USA. If its bid is successful the search giant would be able to launch a nationwide wireless network.

The “C Block” is part of the radio spectrum being sold by the US Federal Communications Commission and the starting price? Well, the auction will start at $4.6bn (£2.2bn).This wireless capacity has come as a result of the US’s planned transition to digital television services and the “C Block” will be available for the top bidder from early 2009. Google’s aim in the planned acquisition is also to compete directly with existing mobile communication companies.

There is a small condition to the winner of the auction however, currently most mobile operators in the US tell users what software to use with their handsets, but the FCC has said that whoever wins the free airwaves must use it to allow users to select what software they want to use.
Eric Schmidt, Google chief executive, said that whoever wins the auction will "see more choices than ever before in how they access the Internet".

Will Google start dominating US airwaves as well? We’ll just have to wait and see!



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