Today
the Federal Trade Commission (FTC) cleared Google’s acquisition agreement of ad
serving company DoubleClick Inc. With an approval already under their belt from
the Australian Competition and Consumer Commission, we’re likely to see the
European Commission follow suit. An approval from the European Commission is the
last barrier Google face before their acquisition of DoubleClick is closed.
The
FTC denies any competition concerns as Google and DoubleClick are seen as
complementary businesses. While Google sells text ads, DoubleClick provides
technology that provides publishers and advertisers statistics on their ads.
To view Google’s press release visit their Press Center.
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