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UK Mobile firms shun Google

Tanya Goodin
Tanya Goodin
CEO
6 November 2007

Only T-Mobile have signed up

Google’s attempts to develop new software (called Android) for mobile phones has not exactly been given a warm welcome in the UK with only the fourth ranked mobile phone operator T-Mobile signing up thus far according to a report in the Times. 

With mobile advertising expected to hit $11 billion in 2011 Google is eying up this sector and hoping to replicate its success it has has achieved online.

However, not surprsingly, the mobile phone operators are a wee bit nervous of Google getting into ‘their’ space and with Apple are also getting stuck in as well maybe they should be worried!

Google are not planning to have tie ins as Apple has done with O2 but will be making their system available for free. Google claims to have 30 operators already signed up but with the UK big boys shunning them, so far, it is not clear just what impact Googel will have in the UK.

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