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Google on the RISE!

Alex Christie

23 November 2007

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According to the latest market research from ComScore, Google has enjoyed one of the biggest monthly gains in the U.S. Web search market in October, building on consistent gains over the past 2 years.

According to the report, Google increased their market share to 58.5% in October, up from 57% in the previous month. This means that Google attracted 6.1 billion of the 10.5 billion searches conducted in the U.S. for the month of October.

Unfortunately, for Google’s competition, the news comes at a time when they are struggling to keep hold of their market share. Even though the top 5 search providers all enjoyed an increase of 5% in searches, it did not help the fact that both Yahoo! and MSN lost a percentage of their market share during the month of October.

Yahoo!, who had a market share of 23.7% in September, slipped to 22.9%, a loss of 0.8% for October. MSN lost 0.6% and came out of October with 9.7% of the market share.

Google not only dominated the Search market in October, but the stock market to. Google shares rose more than 3% in October and finally settled at $666.51, up 2.8% for October. On the other side of the scale, Yahoo! shares dropped 3.1% and MSN shares by 0.5%. Their share price respectively was $25.87 and $34.39 for October.

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