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Fun with Facebook Stats

Henry Elliss
Henry Elliss
Managing Director
21 November 2007

As you may have seen if you’ve played around with the new Facebook Social Ads system, you can get a lot of great statistics about Facebook users while targeting your ads. Pretty much anything that a user has listed as an "I like" on their profile contributes to the huge pool of data which you can access (anonymously, obviously!) for your ad campaign. So we thought we’d do a bit of digging around (for "digging", read "playing") and see what we can find out with the new system…

Top 10 Facebook-using countries by (current) member numbers -

  1. USA – 22,264,820
  2. Canada – 7,866,160
  3. UK – 7,237,320
  4. Australia – 1,992,280
  5. Turkey – 1,684,660
  6. Sweden – 1,017,680
  7. Norway – 923,720
  8. France – 802,360
  9. South Africa – 674,370
  10. Columbia – 531,900

Music to my ears

  • Take That (36,080) vs Spice Girls (7220) (UK)
  • Amy Winehouse (62,840) vs Lily Allen (28,560) (UK)
  • Johnny Cash (1,600) vs Elvis Presley (560) (France)
  • Britney Spears (320) vs Christina Aguilera (1,100) (Norway)
  • Jazz (242,030) vs Soul (38,160) (UK)

Silver Screen Fight Finale

  • Harry Potter (1,485,100) vs Lord of the Rings (718,620) (USA)
  • Star Wars (527,580) vs Star Trek (73,860) (USA)
  • Coronation Street (18,040) vs Eastenders (146,520) (UK)
  • Lost (197,720) vs Heroes (155,980) (Canada)
  • Simpsons (88,800) vs Family Guy (78,280) (Australia)

Popular Employers

  • Facebook (580) vs MySpace (180) (USA)
  • ITV (1,740) vs BBC (10,920) (UK)
  • US Army (42,180) vs US Navy (7,480) (USA)
  • Apple (5,340) vs Microsoft (11,680)
  • Google (5,340) vs Yahoo (2,840)

Political Affiliation

  • USA – Liberal (3,030,360) vs Conservative (2,344,000) vs Moderate (2,082,940)
  • UK – Liberal (587,500) vs Conservative (240,700) vs Moderate (279,840)
  • Columbia – Liberal (61,920) vs Conservative (9,280) vs Moderate (24,760)
  • China – Liberal (14,360) vs Conservative (2,340) vs Moderate (6,500)
  • Canada – Liberal (643,800) vs Conservative (294,520) vs Moderate (246,640)

Battle of the sexes

  • USA – Male (8,702,740) vs Female (10,528,620)
  • UK – Male (2,544,960) vs Female (3,080,740)
  • Sweden – Male (325,500) vs Female (406,880)
  • India – Male (121,400) vs Female (99,640)
  • Saudi Arabia – Male (52,660) vs Female (38,280)

Battle of the Past-times

  • Beer (24,520) vs Wine (15,260) (UK)
  • Religion (41,560) vs Sex (48,620) (USA)
  • Dancing (1,460) vs Karaoke (220) (China)
  • Driving (29,940) vs Walking (88,060) (Canada)
  • Coffee (5,480) vs Tea (6,280) (UK)
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