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Brilliant example of viral marketing

Henry Elliss
Henry Elliss
Managing Director
6 November 2007

In my opinion, the make or break factor for any bit of marketing that hopes to become viral is very simple – whether I feel compelled to pass it on. Or even better – to write a blog entry about it.

Dutch website Hema has achieved that in spades with their latest website design – http://producten.hema.nl/. Designed as part of their annual HEMA Design Competition, at first glance it looks like a simple – albeit nicely designed – shopfront for their website. Give it a few seconds though and you will notice strange things happening with some of the products on the page.

With shades of the recent Honda ad campaign, I really love this site for it’s simplistic "fun" attitude. It’s a brilliant example of what you can do with your brand if you’ve got a sense of humour too.

Hema

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