Home | Social Media

Brilliant example of viral marketing

Henry Elliss
Henry Elliss
Managing Director
6 November 2007

In my opinion, the make or break factor for any bit of marketing that hopes to become viral is very simple – whether I feel compelled to pass it on. Or even better – to write a blog entry about it.

Dutch website Hema has achieved that in spades with their latest website design – http://producten.hema.nl/. Designed as part of their annual HEMA Design Competition, at first glance it looks like a simple – albeit nicely designed – shopfront for their website. Give it a few seconds though and you will notice strange things happening with some of the products on the page.

With shades of the recent Honda ad campaign, I really love this site for it’s simplistic "fun" attitude. It’s a brilliant example of what you can do with your brand if you’ve got a sense of humour too.




Have your site on everyone’s PC – another viral craze!

Microsoft’s latest OS has made it into the homes of many users in the past couple of months. Vista...

Marketing or Meerkating?

At Tamar, we observe the odd wacky internet phenomenon every now and then, we see people do off the wall...

Tamar’s Friday #FailureToLaunch #9 – Dalston Superstars vs Sapient Nitro

Well, another week has passed by in a blur, and another crop of embarrassing marketing or media fails...

New UK Laws to Outlaw Flogging

... Flogging of course being the term for Fake Blogging! New laws being introduced in the UK next month...

Position crawling systems: Playing the wrong game?

One thing I’ve learned since starting here at Tamar is that while there are many tricks in this trade,...

Grab This Widget