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Big Changes to Facebook Beacon

Henry Elliss
Henry Elliss
Managing Director
30 November 2007

Well, it looks like people-power has forced Facebook to change their new Beacon system from being Opt-out by default to now being an explicit opt-in instead. Several sites and groups have sprung up in the last couple of weeks to protest the new system, and Facebook finally bowed to pressure this morning.

A spokesman from Facebook said "We’re sorry if we spoiled some of your holiday gift-giving plans," read the letter. "We are really trying to provide you with new meaningful ways, like Beacon, to help you connect and share information with your friends."

Will that be the end of the protests? Only time will tell, but it certainly won’t be the end of the debate around the controversial feature, as both the Electronic Privacy Information Center and the Center for Digital Democracy are believed to be compiling complaints to the federal government…



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