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SMX Social NYC – Day 2, Part 2 (or 3?)

Henry Elliss
Henry Elliss
Managing Director
17 October 2007

I’m not even going to attempt to keep up with Rand Fishkin’s talk that is going on at the moment – besides the fact that he’s very funny and I actually want to listen to him, he’s also going through 30+ verticals / microcommunities, and I wouldn’t even have time to write the URLs in before he’d moved on to the next one. Basically speaking he’s talking about how you or your brand can utilise micro-communities to get coverage or exposure. The few that have stood out so far though include Cork’d, Etsy and Urbis… and of course Sphinn!

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