Search Budgets going double digits
According to the latest Search Marketing Benchmark Survey from MarketingSherpa, search budgets are expected to reach double-digit percentage growth next year mainly due to the anticipation of higher prices.
The survey revealed that many marketers plan to increase their online marketing budgets by at least 11% next year. Of the more than 2,400 marketers who participated in the survey, 33% plan to increase their Google AdWords spend and 23% plan to increase their budgets with the other top tier PPC engines.
So much more emphasis has been placed on the online aspect of marketing with traditional print media hardly making any impact in this survey. Despite rising costs, SEO narrowly eked out PPC in the survey, with more people rating Organic Search ROI (Return On Investment) higher then PPC ROI.