Is Google a Metrosexual?

28 September 2007 | Posted by Henry Elliss | Head of Social Media | Search

We think it is!

During a discussion in the office the other day, we stumbled upon a realisation - Google is a very metrosexual search engine! The signs are all there - Google is definitely in touch with it’s modern-man side. Wordspy defines a Metrosexual as "An urban male with a strong aesthetic sense who spends a great deal of time and money on his appearance and lifestyle." But let’s look at this in more detail:

Stylish - Google has always prided itself in having it’s own unique style, with the white-space and uncluttered look spreading through all their new products as well as search.
In touch with the latest trends - Google trends anybody?
Efficient and organised - Google documents lets you keep all of your correspondence and documents in one central location, how much more organised could you be?
Loves to dance - The ongoing Google dance is world famous in the SEM community!
Loves shopping - Froogle may have had mixed success but there is no denying that Google likes to snap up a bargain in the sales, with YouTube and Blogger a testament to this.
Constantly updating your image - Google constantly change their logo to reflect special events or days.
Constant travel and jetsetting - Larry and Sergei do so much travel they recently bought their own private jet!
Very sociable - Orkut may not be the biggest player in the social networking scene, but who knows where Google will go next…!
Grooming - Metrosexual men are famously well groomed, with a propensity for facial hair…!