Home | SEO

Google News Results In UK SERPs – Why Bother?

Tanya Goodin
Tanya Goodin
CEO
27 September 2007

News results not relevant for UK users

More and more often we are seeing ‘News Results’ from Google News in the UK search engine results. And the quality and relevancy are by and large pretty poor. A search for ‘Digtial Cameras’ brings up the following at the bottom of the SERPs:

Yah2

So where does this ‘News’ results take you? To this:

Pc

This is an American review site selling Digital Cameras (ok, good relevancy) in US Dollars (bad) to an American Audience (bad, bad). And this is typical of the quality, lets check out ‘Life Insurance’.

Life

So three results at the bottom and where do these go? A news report from CNN on plans for WSL to rename itself, to the India Times on the top three non-Life Insurance companies in India and to the Business Standard reporting from Mumbai on Max New York Life Insurance Company Ltd is looking to double its new business premium.

None of these can possibly be of interest to UK users (well, very few) and certainly trying  to interprete user intent these results are way off beam. And this is pretty typical across a wide range of results we looked at.

We understand what Google is trying to do and think it is a good idea, that is draw in results from differant sources. But until they get these results right surely it would be better not to publish them?

Users are not going to be impressed or trust incorrect and non-relevant results so even if (OK, when) Google do get it right some damage may already have been done and trust lost on these additional results.

LEAVE A COMMENT

IF YOU LIKED THIS POST, YOU MIGHT ALSO LIKE THESE:

Microsoft takes aim at Google with new Live Search News

The Microsoft team have just launched a new Live Search News site, a direct competitor to Google News. Another...

News Results back again

Now between rank #3 and #4 - sometimes! After a holiday it is interesting to see that the News results...

Google Results Pages Getting Busy Again

Cluttered Results Page? Over the last weekend we noticed that Google has made their News Results as an...

Google – A hint at the future look of the SERPs?

It was revealed earlier this week that Google were testing a new search results page which included a...

Do no evil? Now who is playing dirty?

The news is the news as Bing throws down the gauntlet So Microsoft are looking to pay News Corp, and...

Grab This Widget