Natural Listings Show News Results On Monetized Terms
Interesting to see that a search for ‘Travel Insurance’ this morning showed a listing at the bottom of the page for News Results – see image below.
We have also seen this for other monetized terms and generally the relevancy of the ‘News’ listings is not great.
Quite why a user in the UK would be interested in the fact that on 10% of Chinese take out Travel Insurance when travelling abroad is a bit of a mystery! But this is the first time we have seen such results appearing on these sorts of terms.
As we know Google does like to try things out at this time of the year but we would anticipate that more of these sorts of listings will appear as Universal Search evolves.Tweet