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Google Sitelinks – What Are They?

Tanya Goodin
Tanya Goodin
CEO
15 August 2007

And how do you get them?

Sitelinks are the indented links you see below the regular listing for a site in the Google search results. See below for example when you search for Tamar:

Tamar_3

There is often the assumption that sites who have these links are an ‘authority’ site and as such will have better rankings. This is not necessarily the case but obviously the returned search result, if given ‘sitelink’ feature shows that for that term alone the site is an ‘authority’.

So where does Google get these listings from and why? Well if you read what Google say the results are intended to help the user and as this is an automated process your site structure has to be able to be crawled by the Google spiders.

What it does allow you to do is dominate the search space, usually for ‘branded’ terms but occasionally for search terms. For example see the returned results for ‘news’ which shows the BBC News site with the Sitelinks indented.

Bbcnew

So whatever search terms you are targeting if your site can carry enough ‘authority’ and can be crawled and indexed by Google you may be able to dominate the top of the Google search results for some of your chosen terms.

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