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Social Networks – not just for the kids!

Henry Elliss
Henry Elliss
Managing Director
20 July 2007

One of the most common responses I hear when I talk to brands about Social Media is along the lines of "But my target audience aren’t kids, so they won’t be using social networks". To which I usually respond with a plethora of stats, including the ones I present to you here:

  • According to comScore Media Metrix, 40% of all MySpace users are in the age bracket 35-54 – that’s more than the age groups of 18-24 and 25-34 combined!
  • A whopping 86% of Facebook users are over 18, with 52% being above 25 and 41.3% above 35.

Tamar recently conducted their own research in to people’s usage of Social Networks, which also revealed some interesting results. Among them:

  • 58% of active social networkers in the 18-35 year old category are member of two or more social networking sites.
  • 74% of social network users claim they are regularly actively commenting on companies and brands.

As you can see the numbers speak for themselves – there are very few companies around today that won’t have a target audience who are using social networks, so ignoring this emerging force is like sticking your head in the sand and hoping the internet goes away!

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