20 July 2007 | Henry Elliss

Social Networks – not just for the kids!

One of the most common responses I hear when I talk to brands about Social Media is along the lines of "But my target audience aren’t kids, so they won’t be using social networks". To which I usually respond with a plethora of stats, including the ones I present to you here:

  • According to comScore Media Metrix, 40% of all MySpace users are in the age bracket 35-54 – that’s more than the age groups of 18-24 and 25-34 combined!
  • A whopping 86% of Facebook users are over 18, with 52% being above 25 and 41.3% above 35.

Tamar recently conducted their own research in to people’s usage of Social Networks, which also revealed some interesting results. Among them:

  • 58% of active social networkers in the 18-35 year old category are member of two or more social networking sites.
  • 74% of social network users claim they are regularly actively commenting on companies and brands.

As you can see the numbers speak for themselves – there are very few companies around today that won’t have a target audience who are using social networks, so ignoring this emerging force is like sticking your head in the sand and hoping the internet goes away!

Henry Elliss

Henry Elliss

Managing Director at Tamar, I've also headed-up the Search team for 7 years.